LAS VEGAS – The 2014 Nightclub & Bar Convention and Trade Show, which returns to Las Vegas March 24 – 26, is poised to be the biggest in the show’s 29-year history with more exhibitors, attendees and plenty of celebrities. Jon Taffer, the man who has led and grown this annual event for nearly three decades, has become a celebrity in his own right by sharing his unmatchable business acumen weekly on Spike TV’s “Bar Rescue,” and he will take center stage during many of the convention’s primary events to share his industry expertise with convention attendees.
Once the show officially starts on Monday, March 24, Taffer will deliver opening remarks to welcome attendees and set the tone for three days of incomparable business lessons and nightlife adventures. Taffer will be joined on Tuesday, March 25 by Las Vegas Mayor Carolyn Goodman and comedian and talk show host Adam Carolla for a ceremonial ribbon cutting moment that will officially commemorate the 2014 show. Immediately following the ceremony, Taffer will join Carolla to serve as guest host on an episode of the hugely popular “The Adam Carolla Show,” which will podcast directly from the show floor.
Taffer’s shining moment will come when he delivers his keynote address that shares its title with his recently-published book, Raise the Bar, on Wednesday, March 26 at 11:15 a.m. Addressing attendees with his usual no-nonsense approach, Taffer will share more than 30 years of firsthand industry knowledge and experience, offering insight into running a better and more profitable business. Taffer will highlight his proven theory of Reaction Management ®, among other business-centric topics, and share with attendees his strategies for eliciting the right emotional reactions from their staff and customers. Attendees can expect to return to their businesses equipped with a higher self-standard and understanding of how true success is achieved and measured.
“I have spent more than 30 years in this business developing, practicing and fine-tuning these proven strategies,” said Taffer. “Balancing the necessary skills to be successful in this business is no easy feat, but my ultimate goal is to educate attendees and equip them with the tools they need to run successful, profitable businesses.”
Following his keynote address, Taffer will make his way over to the Nightclub & Bar Media Group Booth (#915) on the trade show floor for a book signing that will take place from 1 – 2 p.m. Taffer will be signing copies of his book, “Raising the Bar,” that will be available for sale to all show attendees wanting to take home a portable almanac of Taffer’s knowledge.
Taffer will also play a major role in the nightlife aspects of this year’s show, acting as host to an Industry Night party at The Bank nightclub at Bellagio, hosting a “Bar Rescue” happy hour at Tryst at Wynn Las Vegas, and presenting the Top 100 Platinum Party along with Nightclub & Bar Media Group at XS inside Encore at Wynn Las Vegas.
All over the country, Sunday is “Industry Night,” and Taffer will celebrate with some of Las Vegas’ finest industry employees when he hosts what is bound to be the biggest Industry Night party of the year at The Bank nightclub at Bellagio on Sunday, March 23 from 10 p.m.to close. Admission to this industry blowout is complimentary for all Nightclub & Bar Show attendees.
Taffer will make a further appearance at the Welcome Kickoff Party being held at the Bud Light Hotel, a recently-announced takeover of the Hard Rock Hotel & Casino, at 7 p.m. on Monday, March 24. With entertainment by three-time Grammy Award-winning recording artist Ludacris, attendees will be able to mix and mingle with other industry professionals before hitting the trade show floor for business.
The “Bar Rescue” Happy Hour will be held inside Tryst at Wynn Las Vegas on Wednesday, March 25 from 8 to 10 p.m. Attendees can enjoy the lagoon-side atmosphere of one of Las Vegas’ premier nightlife destinations while rubbing elbows with Taffer.
The Top 100 Platinum Party will be held at XS inside Encore at Wynn Las Vegas on March 26 from 9 p.m. to 4 a.m. Having won top honors in the 2013 and 2014 Top 100, XS will play host to this year’s party, honoring the 2014 Top 100 award winners. The Top 100 venues are recognized for being this past year’s most successful nightlife establishments based on revenue. The party will feature entertainment by two-time Grammy Award-winning artist, producer and DJ David Guetta.
When the parties and educational sessions must come to an end, one attendee will walk home with more than just the memories and knowledge they gained at the show. A signed portrait of Jon Taffer, painted by internationally-acclaimed artist Malcolm Farley, will be the centerpiece of a silent auction, which will be open during event hours at booth 100. Proceeds will benefit Operation Homefront, an organization providing emergency financial assistance to the families of our service members and wounded soldiers.
Those interested in learning from Taffer and other nightlife industry experts can still register for the 2014 Nightclub & Bar Convention and Trade Show at www.ncbshow.com.
About Nightclub & Bar Media Group
Nightclub & Bar Media Group is the go-to resource for the on-premise professional. Mirroring the fast-paced, trend-setting nature of the beverage industry, Nightclub & Bar has been providing the specific tools bar professionals, owners and managers need to grow their businesses, compete, and succeed in this competitive industry for over 29 years. In 2012, Nightclub & Bar Convention and Trade Show was recognized by Tradeshow Executive as one of the “Largest Shows of 2012” and one of the “Top 25 Fastest-Growing shows” by Trade Show News Network. Nightclub & Bar Media Group also presents the VIBE Conference (http://vibeconference.com), March 25-26, 2014 in Las Vegas, Jon Taffer’s Rescue Tour (http://ncbrescuetour.com/), Jon Taffer’s On the Rocks (http://www.ontherockslasvegas.com), Nightclub & Bar Top 100, Nightclub & Bar Awards, and produces daily content on www.nightclub.com along with two newsletters, Bar IQ and VIBE.
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Kirvin Doak Communications
Matt Guidish / Graham McMurry
mguidish@kirvindoak.com / gmcmurry@kirvindoak.com